The government has consistently collaborated with the private sector to seek ways for greater development of tourism and its economic growth aiming to help the industry return to full strength, supported by the pilot economic development project known as ‘Andaman Wellness Economic Corridor’ launched to make southern provinces on the Andaman coast become the world’s largest health hub.
“Our company has successfully developed The Beach Plaza Kata-Phuket as a large-scale mixed-use project situated on an approximate 15-rai area in Kata Beach in Phuket’s Karon sub-district. At the same time, we have established Phuket City Development Co., Ltd. as a social enterprise to foster successful collaboration with strategic partners, government agencies, experts, and people in society following the establishment of development strategies to push Phuket towards the city of health tourism connecting to other major cities partnered in the Andaman Wellness Economic Corridor (AWC) project. Recently, the Thai cabinet has approved Phuket to host Specialised Expo 2028 Phuket and we therefore propose The Beach Plaza Kata-Phuket to be part of a pilot project known as ‘Karon Wellness Sandbox’ accordingly.”
Mr. Sompong Daopiset, CEO of Star Home Beach Resort Co., Ltd. and a chief executive of several leading hotels in Phang Nga province, said a person cannot keep developing a city alone. It requires collaborative actions from both the public and private sectors, whether it is about city planning, budget, or local administration. It is important to proceed immediately in order to make the Andaman Wellness Economic Corridor (AWC) project happen in reality.
“Recently, La Vela Khaolak Hotel has applied the concept of sports tourism as a key to making Phang Nga stronger. We are attempting to eradicate people’s old belief that ‘Phang Nga is a city for the elderly’ and replace it with the colorfulness of fun-filled and trendy activities. In addition to having lots of fun, visitors will also be acquainted with a new image of the province, which can continue to make Phang Nga another great tourist destination, despite being a small province in the south. Currently, Thailand is not the only one to shift its focus to health and wellness, but the whole world is seriously keeping pace with the trends. Related public organizations and private entrepreneurs must work hand in hand and we believe that our Return on Investment (ROI) will bring us some good advantages, whether the investment has been made for a project launched by the public or private sector.”
“During the first three years, we will work on project layout and zoning, in which the tourist attractions will be equipped with different zones, for example, the patient zone, the dependency and non-dependency zone, and the retirement and pre-retirement zone, to seek potential investors who specialize in health and wellness and have a similar vision to fill the missing parts in many areas of business operations and management. This has been expected to make Krabi a new health city with several interesting activities for health lovers from all over the world. By mid-2022, the company will announce the opening of a new physical therapy hospital for rehabilitation and treatment of stroke patients, with modern technology and medical equipment as well as teams of professional doctors, nurses, physical therapists, occupational therapists, speech correctors, and psychologists who are highly skilled and experienced in traditional Thai and Chinese medicine to be combined with the distinctive properties of the saltwater hot spring. This is considered the first important business jigsaw of the Klongtom Heritage project. We believe that Phuket, Phang Nga, and Krabi can really make the Andaman Wellness Economic Corridor (AWC) project exist in reality to form an economic and wellness triangle. The strategic collaboration has led Krabi into a new dimension. We no longer promote the ‘sea, sand, and sun’ tourism concept. We are not recognized only for having good food, favorite drinks, and excellent atmosphere. We are ready to show the world that we have a miracle of nature that no one can imitate,” added Mr. Wichai.